DriSilane Ltd

Drisilane, a specialist in metal roofing refurbishment, sought my expertise to leverage LinkedIn for expanding their reach. Their primary goal was to connect more effectively with building surveyors, the key professionals who typically specify their roofing repair products, specifications, and applicators.

Understanding the pivotal role that building surveyors play in Drisilane's business, I devised a multi-faceted LinkedIn strategy aimed at both personal and corporate growth. First, I focused on increasing the personal connections of the company director. This involved targeted outreach and engagement tactics designed to build relationships with influential figures in the building surveyor community. By expanding the director's professional network, we aimed to create a ripple effect that would enhance the company's visibility and credibility.

Simultaneously, I worked on growing Drisilane's LinkedIn company page. The strategy here was twofold: increasing the number of followers and consistently showcasing the company's expertise through high-quality content. To attract followers, we implemented a combination of organic and paid campaigns, ensuring that the content reached the right audience. I curated and posted regular updates featuring case studies, project highlights, and expert insights, which underscored Drisilane's authority in the metal roofing refurbishment industry.

The content strategy was crucial in establishing Drisilane's brand expertise. Each post was crafted to resonate with building surveyors, highlighting technical details, innovative solutions, and the tangible benefits of their products. By maintaining a steady stream of valuable content, we kept the audience engaged and informed, fostering a sense of trust and reliability around the Drisilane brand.

Overall, the comprehensive LinkedIn strategy not only expanded the company director's professional network but also significantly grew the company's online presence. This dual approach ensured that Drisilane could reach and influence building surveyors more effectively, ultimately supporting their business growth objectives.